Sponsorship is not a ‘ticket for good times’ – it is the procurement of exploitable rights to achieve your marketing objectives.
ASM understands that companies face enormous pressure to justify their return on marketing investments. So we have created practical frameworks that can ensure sponsorship is the best marketing investment your company makes.
As well as over 20 years hands on experience working for both sponsors and rights holders, ASM conducts specific research that provides exclusive industry and consumer insights.
Some say sponsorship performance is too hard to measure. At ASM we have developed a proven and unique sponsor equity instrument and portfolio matrix to keep your sponsorships fit and performing.
We specialise in capacity building and skills development to give your team a winning edge, now and into the future. From dealing with unsolicited requests through to maximising real returns for your star properties, our proven frameworks will give you complete control of your sponsorship program.
