About ASM

Lenny Vance, a sponsorship specialist with over 20 years experience, established ASM in 2015 in response to many requests from industry colleagues for advice and assistance with their sponsorship programs.

Lenny has recently completed PhD research into the holy grail of sponsorship –  performance measurement. Through this research Lenny has developed a consumer brand equity framework for measuring the most important ingredient of sponsorship success – the halo of goodwill. Sponsorship measurement is not just about brand exposure, it is about what your brand stands for.

Along with his research, Lenny has gained unique insights through working on both sides of the sponsorship fence. From managing major events with Brisbane City Council and the Queensland Government Millennium Celebrations to directing major sponsorship programs at Queensland Arts Council, Ergon Energy and Queensland Rail.

His roles have involved Tier 1 sponsorships with the Brisbane Broncos, North Queensland Cowboys, Queensland Reds, Royal Flying Doctor Service, Clean Up Australia Day, Surf Lifesaving and a host of other Tier 2 and 3 sponsorships.

Now a Fellow of the Australian Marketing Institute, Lenny has served on both the national and Queensland committees for Sponsorship Australasia. An author of sponsorship articles for journals and text books, Lenny has also presented at international and national conferences and currently lectures at University of the Sunshine Coast.

Through Lenny, ASM can offer you personalised, independent and insightful support.

At ASM our aim is to deliver your sponsorship success through dynamic relationships.

ASM clients include:

    • RACQ
    • Credit Union Australia
    • LifeFlight Group
    • Acrobatt sport and entertainment

Whether a sponsor or rights holder, large corporation or small business, send us a message

or call us now to discuss how we can help maximize the returns from your sponsorship program.

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